Stop Guessing. Start Planning: How Strategic Discipline Builds Winning Law Firms—And Any Business

In this episode, Greg Lois, founder and managing partner of Lois Law Firm, reveals how his firm approaches the annual strategic planning process—a method any business can use to create focus, drive growth, and build resilience. Greg breaks down the five pillars of strategic leadership—Revenue Generation, Operations Management, Organizational Development, Financial Management, and Community Impact—and explains how they shape every decision the firm makes.

Listeners will learn how to create a five-year, three-year, and one-year plan, how to connect strategy to measurable outcomes, and why clarity beats complexity in leadership. Drawing from real experience leading a 50+ attorney firm, Greg shares actionable tools for mission-driven planning, zero-based budgeting, and mentorship-led execution—insights that apply to any business, in any industry, at any stage of growth.